Information

What we have compiled, with where it came from and when we checked it. It is information, not advice — the last item on this list says so properly, and it means it.

• How a small business site is judgedWhat actually matters for speed, search and accessibility — and what does not, despite what you may have been told.
• For your tradeWhat we found that applies specifically to businesses like yours.
• How we count your visitorsWhat our counting gives you, what Google Analytics would add, and what it would cost you.
• What this is and is notThe limits of everything above.